Geeking out to 100's Minutes

I got invited to attend Secret Wars, a graffiti competition between Monorex and Intercity at Havana Club somewhere around Shoreditch. They had 100 minutes to paint and ink their ideas on a huge wall. My bet was on Intercity to win (they ended up throwing red paintballs that not only sprayed the walls but also the crowd closest to the boards, awesome) but alas 90's graffiti made it's way back to claim the winning vote. Meh.

Crowd Sourcing

M.I.T students came together to form this online project called : IdeasScale

The concept behind this a collective insight on an Idea rather than an individualistic one. How does it work? Well you submit your idea, people from across the globe add to it, criticize it and potentially make it grow into super idea. From there businesses can identify where to improve and ideas that can help them make that change..

Basically you have this living specimen that modifies your idea on a daily basis. This is a blessing for marketers everywhere!!