Monday 30 November 2009

Change A Reputation

I would have never guessed that I would be lecturing in my life - Let alone for a bunch of MA students who are about to embark on their 3rd pivotal brief. This is where they get to pitch their revamp of a product to Design Bridge in London.

I'm going to let them in on some of my experiences winning this brief and some key insights to get some ferocious, cut throat designs out on the table.