Science Museum's New Brand Identity
Square Kufic Script in Arabic - "Allah"
I was utterly surprised when I saw the Science Museum's new Brand plastered across town adorned in cheap stock photos. It looked a lot like the Arabic identities you see in the Middle East - loyal to their calligraphic and geometric roots.
Finding latin counterparts to arabic type (vice versa) continues to be huge design issue in the Middle East - could this possibly be one way of solving it? Giving typefaces to foreign design agencies and studios to create their sister font?
