Thursday, 5 March 2009
Crowd Sourcing
M.I.T students came together to form this online project called : IdeasScale
The concept behind this a collective insight on an Idea rather than an individualistic one. How does it work? Well you submit your idea, people from across the globe add to it, criticize it and potentially make it grow into super idea. From there businesses can identify where to improve and ideas that can help them make that change..
Basically you have this living specimen that modifies your idea on a daily basis. This is a blessing for marketers everywhere!!
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