I was very lucky to be apart of a Judging panel (which also consisted of Damian Chapman and Tim) for the first brief given to this year's newbies at UCA.
Here were some of the highlights:
I was truly inspired by some of the rawness that was just bludgeoned on screen by Bring Back the Bacon. They made a video
What made the day for me? Shi introducing his team, Alchemists. He started off a toned down but very spirited version of Axel Rose dancing and mixing flasks of food colouring. Then drank it before starting their presentation. They then burst their shirts
After Dark - subtly clever and the ones to watch. They really set the tone and were full of magic. Our panel were taken aback and needed a breather at the end of their presentation before continuing on to the next team.
One More Sense played the brand narrative like a fiddle. And they are Live.
The winners of the day were the Alchemists. With four major briefs in the wings I wonder who will oust them.
I'll link all the teams once they get their sites go LIVE. hint hint.