Fred's Three's

I had the amazing opportunity to attend a at UCA by Fred Deakin. Famously known for his collaboration with Nick Franglen as the electro-pop (don't kill me) group, Lemon Jelly. Fred is also one of the founders of Airside Studios here in London; who produce some of the most talked about info graphics in industry.

Fred is a balls-to-the-wall no BS kinda guy with an enviously tenacious manner who readily divulged his industry secrets and experience. Pretty fucking rare if you ask me. His experience as a designer and his beliefs on what & how things should be struck a cord with everyone in the room. Reminded me of my early days coming out of Saatchi with a bitter taste vowing I would in some way crush their nuts with the same mantras as Airside.


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Fred's Threes:
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Here are some of things he left behind:

Give people thrills; increases your bond with your fans.
Jobs that you do are your career.
Cherry pick your best assets and run with them.

Mission Statement :

Blow people's mind, have fun, make money.

If you could take anything away from the talk it would be :

Fly a lot of missions - Be open to try everything..
Do it Yourself!!
Collaborate