Adidas Sponsors Pee

Its hilarious, " Katy Perry Gets Peed on -Literally" Sponsored by Adidas.

This is no joke. I was reading Perez when I noticed that on top of Katy Perry's story was an active link to Adidas. The company featured the singer in their My Adidas lifestyle photo shoot. So whenever the Perez dishes about her, they get a link to their merch.
Marketing's final fronteir, or rather dereiere

The Opposite of Lamp

Genius marketing ploy. These guys sent Perez Hilton a valentine's day card via youtube with links to their Portfolio. Perez gets a total of 7 million users clicking on his site daily. Great exposure at no cost. As for the video.. well it's a video! I like their Lamps.