Abstract :
Ariely has long been fascinated with how emotional states, moral codes and peer pressure affect our ability to make rational and often extremely important decisions in our daily lives -- across a spectrum of our interests, from economic choices (how should I invest?) to personal (who should I marry?). At Duke, he's aligned with three departments (business, economics and cognitive neuroscience); he's also a visiting professor in MIT's Program in Media Arts and Sciences and a founding member of the Center for Advanced Hindsight. His hope that studying and understanding the decision-making process can help people lead better, more sensible daily lives.
I am a huge fan of TED.com, and here is a guy who.. intrigued me to say the least with his experiments on pain, and personal fudge factoring.
Towards the end though he did state something that caught me off guard..
Can intuition be systematic??????
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