Change A Reputation

I would have never guessed that I would be lecturing in my life - Let alone for a bunch of MA students who are about to embark on their 3rd pivotal brief. This is where they get to pitch their revamp of a product to Design Bridge in London.

I'm going to let them in on some of my experiences winning this brief and some key insights to get some ferocious, cut throat designs out on the table.

Poppin' Cherries : MA 2010 Cohort Present Brief 1

I was very lucky to be apart of a Judging panel (which also consisted of Damian Chapman and Tim)  for the first brief given to this year's newbies at UCA.

Here were some of the highlights:

I was truly inspired by some of the rawness that was just bludgeoned on screen by Bring Back the Bacon.  They made a video 

What made the day for me? Shi introducing his team, Alchemists. He started off a toned down but very spirited version of Axel Rose dancing and mixing flasks of food colouring. Then drank it before starting their presentation. They then burst their shirts 

After Dark - subtly clever and the ones to watch. They really set the tone  and were full of magic.  Our panel were taken aback and needed a breather at the end of their presentation before continuing on to the next team. 

One More Sense played the brand narrative like a fiddle. And they are Live. 

The winners of the day were the Alchemists. With four major briefs in the wings I wonder who will oust them. 

I'll link all the teams  once they get their sites go LIVE. hint hint. 

 

For Thought

A lil' gem shared. Calling all Condiments : its Thyme to Design!*

*Shao's Quote

Forging ahead!

Hopefully I'll have the above tag every time I get into contact with new work and clients. A few ideas and doors were opened on Thursday before we got into the swing of our talk.

My tutor Damian Chapman (of UCA fame) told us that we should pitch an idea to Dragons Den, even if we get creamed by our judges panel, the exposure is just insane. I think if it were to happen I could get a few sponsorships before appearing on the show. That's something to work on for the upcoming year.

Future thought: Agencies are looking for small teams of 3/4 to do temp work, kinda like the 'work share' phenomenon that has spread across India and the Middle East.

Good the second time around

On Thursday, Shao-Lyn and I are going back to uni to give students a talk about our final project that revolved around The Co-operative. One third of our team is missing, Miss Yi-Ying Chen, who was an instrumental part of our project and many revelations.